You’ve heard that commercial a million times. That ad is starting to look old. Your logo – does it really address who we are? The Sales Manager doesn’t seem so hungry anymore, blah, blah blah. What is really going on here? Do the marketing […]
Position yourself as the clear choice.
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
