brand strategy

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • Time for Change
    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]

  • Needle in haystack
    Is Your Brand The Needle In The Haystack? Is Your Brand The Needle In The Haystack?

    Is Your Brand The Needle In The Haystack?

Is Your Brand The Needle In The Haystack?

How’s business these days?

Do you feel like the preverbal needle in the haystack. The right customers just aren’t finding you. You appear to be doing things correctly – nice image, good logo and snappy slogan. All good things for sure, but what is the […]

Is Your Brand Believable?

I’m struck lately by large companies who say one thing but clearly speak out of the other sides of their mouth. It strikes me that some PR person or ad agency is advising them to put a great […]

Fiverr Comes Through in Branding promotion

I’m in the throws of developing a promotion strategy for my new book, “101 Branding Tips – practical advice for your brand that you can use right now.” I was browsing through fiver.com and came across this dynamic duo […]

Positioning Is King!

Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses.

A positioning strategy is not simply a cleaver slogan but a powerful […]

How To Discover The Social Media Fit!


Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign […]

Survey Your Team

This week’s podcast looks at surveying your brand team to discover what environment it exists in.