Publicity – it is seen as free advertising. Everybody wants positive publicity. Wouldn’t it be great if you could control publicity?
Well you can.
There are two ways to get publicity that you can do today that has a good […]
Write Your Way To FREE Publicity.
Are You Getting My Weekly FREE Branding Tips!
Every week I email several hundred companies my FREE branding tip of the week called, “Ed Roach’s Two Cents Worth.” For a taste, take a look at this week’s installment.
For more like that, just sign up and start getting great tips every […]
How Branding Can Impact Your Bottom Line
So – you’ve decided it’s time to cast your own shadow. You are an entrepreneur at heart, and you’ve got the encouragement of family and friends. You’ve talked to an accountant and corporate lawyer. You signed a lease on a great new office, and […]
Comply or DIE!
Differentiate or die – stand out from the crowd – swim free from the sea of sameness, these phrases are the mantra of the modern branding mind set. You and I know that they are true, but their implementation is […]
My Newsletter Is Available On Your Mobile!
My FREE monthly eNewsletter, “USEFUL INFORMATION” is available on your mobile phone right now. Just go to my information signup page and request the the FREE Newsletter.
It is currently in it’s 56th issue. It contains a feature […]
Do You Purchase For Pleasure or Pain?
We are all consumers. Our motivation for purchasing has been studied from every possible perspective. Two avenues of purchase I find intriguing are pleasure and pain. An example of this would be upgrading my Mac because it is too slow. […]
My Opinion Super-Sized!
I’ve put together a two volume collection of all my articles over the past 2 1/2 years. Every now and then I get requests for articles I’ve written and so that has inspired this collection. I’m offering both at […]
Looking Back For Business
We are always looking ahead for new business. Wondering what is over the horizon. One often over-looked direction for new business is behind you.
I’m talking about your legacy clients or past customers. The folks you did business with as […]
Is The Internet Undermining Brand Profit?
I’ve been reading opinion online that suggests that the internet by it’s nature is undermining the brand and by extension reducing profits of companies. Before the internet allowed people to search for goods and services globally, there was less downward […]
Co-operative Networking IS Smart!
If you’re smart, you’re looking into promoting yourself online using html email. You know, that’s email where you send a graphic instead of just text. The graphic also has the ability to link to other locations. Perhaps to your website […]
