Change … Are You Ready?
In today’s world, people everywhere are being held accountable – accountable to shareholders, bosses, other employees and most importantly .. to themselves. But we must remember one major thing ….. we are living an Age of Instability. The question is […]
The Real Meaning of "Re-Brand."
The brand you have today, is the brand you had yesterday and it will be the brand you have tomorrow unless you change the promise you made to your customers. What the re-branders should be saying is they are updating […]
Joe IS The Company!
What if you were to die tonight? Would you company cease to exist tomorrow? If so, then it’s obvious that all of the client relationships with key clients rests with you. This exclusive dependance on YOU can have a devastating […]
Laura Ries Comments On Brand and Blogging.
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral.
Ed Roach: Laura, what impact on their customers do you think a company’s […]
Small Potatoes a Big Deal!
Is it just me, or do a lot of small business people have an email address that does nothing for their personal or corporate brand because it doesn’t identify them. For instance, edroach@gmail.com does nothing for my brand other than […]
A Penny For Their Business!
Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely […]
A Penny For Their Business!
Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely a round number. many […]
Watch ALL the Superbowl Ads In One Place!
Advertising Age has assembled ALL of yesterday’s Super Bowl XLIV ads in one resource on their website for your viewing pleasure. I didn’t realize there were so many of them. ENJOY!
Their Mad, They’ve said So & They love You!
Customer complaints! We’ve all been there – we’re in a restaurant or store and we have a complaint about something. What do you do about it? A good many people just suck it up and leave. Others say something. Which […]
