I’m asked this question from time to time. Of course my first reaction is that you already have a brand. You’re not aware because you you are not paying close attention to yourself. You’re like most small businesses and […]
How to Brand Yourself.
Arm Yourself With My 25 Item Brand Arsenal!
1. Business Card
Your business card is your personal billboard. Use both sides and make it as professional as possible. This is your image, don’t cheap out.
2. Business Stationary
Hardcopy: envelopes, letterhead, checks, proposals
Digital: invoices, statements, proposals
Make sure each item has a […]
Brand Positioning
This video is the visual presentation I use when I speak to groups on positioning a brand. The goal of positioning is to have your brand focus on what separates you from the competition. Based on differentiation, what can you embrace that makes your […]
Change … Are You Ready?
In today’s world, people everywhere are being held accountable – accountable to shareholders, bosses, other employees and most importantly .. to themselves. But we must remember one major thing ….. we are living an Age of Instability. The question is […]
Laura Ries Comments On Brand and Blogging.
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral.
Ed Roach: Laura, what impact on their customers do you think a company’s […]
Small Potatoes a Big Deal!
Is it just me, or do a lot of small business people have an email address that does nothing for their personal or corporate brand because it doesn’t identify them. For instance, edroach@gmail.com does nothing for my brand other than […]
A Penny For Their Business!
Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely […]
Their Mad, They’ve said So & They love You!
Customer complaints! We’ve all been there – we’re in a restaurant or store and we have a complaint about something. What do you do about it? A good many people just suck it up and leave. Others say something. Which […]
How To Keep A Secret & Increase Sales!
A key strategy in branding is differentiation.
All businesses think they are different from the other fellow, but the fact is; most businesses follow – they do not lead. If you’re comfortable in this slot, then chances are your business […]
Guest Posting Reel’s ’em In.
I’ve probably said it a thousand times that blogging is a great way to build your “Personal Brand”. Expressing your opinion to a vast audience and providing information that they can use right now is priceless. For me, it’s a […]
