I had an interesting conversation with Jaimy Weiler, Executive Consultant. Her company’s name is One Heart Waking. We were discussing my interpretation of the book/DVD The Secret. Essentially the Secret is the law of attraction. Which I took to mean, positive […]
Calling all introverts! I need your advice!
If you’re in business, chances are you’ve had to sell something to someone. Maybe it’s a product or service. When a lot of people start their businesses and they look forward to building their empire, one thing many of them don’t enjoy is selling.
They […]
IAMs what IAMs
Proctor and Gamble have just launched damage control ads in 59 major newspapers explaining the steps that they have taken to ensure their customers that the tainted pet food issue is seriously being addressed. Advertising Age covers this launch nicely.
I hope […]
Blogcasting – the high ground in B2B blogging
Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.
Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]
Stephen Colbert takes a shot at Windsor
On a recent Colbert Report show on the Comedy Channel, Colbert in his rant called, “The Word” was referring to some of the worst places on earth and the title, “Windsor, Ontario” came up on the screen. OUCH!
It would be […]
Bloggcasting – the social media high ground
Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.
Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]
How to improve your trade show presence!
If you are an industrial business, you have had your share of participating in trade shows. You probably agonized over your booth and offerings. Over the years we have advised clients on how to improve their presence at a trade show by using differentiation […]
Help yourself to brand analysis!
I have been developing a do-it-yourself version of my branding process. It was a daunting task as my process was initially developed with the assistance of a group of branding professionals and it’s effectiveness is due in part to my style of facilitating and […]
Are you up to re-branding?
You’re starting to hear it more and more in the business community, “We need to re-brand ourselves!” If this sounds like your current battle cry, ask yourself this question:
Am I really prepared to do what it takes to actually re-brand ourselves?
And with this […]
How to take your online brand image to another level.
Your online brand. It’s a heady challenge. Many small companies do not take their web presence as serious as they should. Many view that presence in the simplest of terms. It is just a digital representation of their printed brochure. No matter what industry […]
