If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on […]
How Branding is Relevant in a Slow Economy
10 Key Questions to consider in Developing an Effective Brand Logo.
My background is that of a graphic designer. Being in the industry for over 25 years, I have developed several hundred logos. As a matter of fact it is something I never tire of doing. After all of that time […]
Compliance Branding
For a lot of companies who ship cross-border, handle dangerous commodities, or have a manufacturing facility to name a few must adhere to certain compliance regulations. These compliance issues assures your customer that they are not exposed when they do business with you. As […]
How email can cost you business!
At the risk of sounding like a Ludite, I believe that technology can be a hinderance to effective business practices. I believe being in your customer’s face is more important than responsive email. The web while a massive benefit to […]
Pain Points Determine Your Need for Help.
I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from “Branding Strategy Insider”. Derrick is a fine associate of mine who has […]
David Airey was Robbed!
David Airey, a fine Graphic Designer from Scotland recently had his domain stolen from under his nose. Now if you go to DavidAirey.com all you will find is a sponsored link page instead of the great blog he’s been building for quite some time […]
David Airey was robbed!
David Airey, a fine Graphic Designer from Scotland recently had his domain stolen from under his nose. Now if you go to DavidAirey.com all you will find is a sponsored link page instead of the great blog he’s been building for quite some time […]
Ten Steps to Brand Power.
Let’s start with the assumption that you’ve done your homework and you’ve established a competitive strategy based on differentiation. Now here’s where we go next.
1. Develop a logo that inspires your audience adopting a palette that sets you apart.
2. Use the corporate palette through […]
The customer is always right!
What is it they say – “If it wasn’t for the customers, business would be a joyous thing!” Have you ever wondered what your customers think of you and thus by extension -your brand? If you are addressing your brand strategy correctly, you are […]
Expanding your brand and earn income from the web
I came across and interesting new blog called, W Revenue Dot Com. The author is guy called Scott Wainner. What I like about this guy’s opinion is his straight forward attitude. I’ve read countless articles and opinion on making money on the web […]
