We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
In our daily lives we encounter risk in many forms. These risks involve crossing against a light, driving to the grocery store or mowing the lawn.
Much of it is minor stuff compared to risks we encounter in the […]
A client referred me to Sprinkles Cup Cakes this morning.
I have to admit I am very impressed with the sense of design to this product. I understand that it costs about $3.25 per cupcake. They come in individual boxes. The boxes are […]
So here are some links…
Not being a writer, it is rather tough to come up with a couple of thought provoking articles a week. One for my personal blog (here) and one for Small Business Branding. And today I agreed to be […]
You’ve heard that commercial a million times. That ad is starting to look old. Your logo – does it really address who we are? The Sales Manager doesn’t seem so hungry anymore, blah, blah blah. What is really going on here? Do the marketing […]
Recently I had the opportunity to talk to an Aflac sales person. They marveled how the Aflac duck has put them on the map. Before said duck, nobody had even heard of them. Now just mentioning the name of the company gets people within […]
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
I recently completed a re-branding of a networking group within a private club in Detroit. The problem with the group was that they lost their direction and it was increasingly harder to get membership out to events. They simply didn’t know who they were. […]
