A key strategy in branding is differentiation.
All businesses think they are different from the other fellow, but the fact is; most businesses follow – they do not lead. If you’re comfortable in this slot, then chances are your business […]
Give Back Bucks.
Employees and suppliers are often over-looked as advocates of your brand. Both have a vested interest in your success. Here is an idea that will nurture their love for your brand.
Give Back Bucks!
Have some paper money printed up that […]
Raising the profile of product: YOU!
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
eMarketing – an effective solution.
I’ve just released the 50th issue of Useful Information, my FREE monthly eNewsletter. That means that I’ve been sending this out to a select group of businesses for over four years now. Some would suggest that it is very difficult […]
Forget The Logo, It’s The Brand That’s Costing You Money!
To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
10 Key Questions to consider in Developing an Effective Brand Logo.
My background is that of a graphic designer. Being in the industry for over 25 years, I have developed several hundred logos. As a matter of fact it is something I never tire of doing. After all of that time […]
5 Better Mousetraps!
We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
5 Better Mousetraps!
We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
When is change a good thing?
You’ve heard that commercial a million times. That ad is starting to look old. Your logo – does it really address who we are? The Sales Manager doesn’t seem so hungry anymore, blah, blah blah. What is really going on here? Do the marketing […]
It walks like a duck and quacks like a duck, but what does it do?
Recently I had the opportunity to talk to an Aflac sales person. They marveled how the Aflac duck has put them on the map. Before said duck, nobody had even heard of them. Now just mentioning the name of the company gets people within […]
