If you happen to be in the Windsor Ontario area on March 22nd, there is an all-day business event called “Build and Grow Your Business.” Presented by GLISC an industrial sales networking group, this event features 7 […]
Do You Want To Improve Your Way Of Doing Business?
Personal Branding Event Strategy
Every business person gets invited repeatedly to events for everything ranging from charity fundraiser, to industry trade show, networking events and organization mixers. Many of you reading this absolutely refuse to attend for any number of good reasons. I’d like […]
Looking Back For Business
We are always looking ahead for new business. Wondering what is over the horizon. One often over-looked direction for new business is behind you.
I’m talking about your legacy clients or past customers. The folks you did business with as […]
Snatch Your COIN!
I just wrote an important little article on the importance of COIN (Circle Of Influence Networking) over at Small Business Branding. Essentially I discuss why it is valuable to your brand to keep an eye out for opportunities […]
5 Steps To The Motherlode!
That next telephone call or email could be the mother lode of opportunities. If you’re anything like myself, you’re fiercely proud of what you’ve accomplished to date. The relationships built over the years have not only delivered happy customers but […]
Did You Get My Latest Newsletter?
I just released the 53rd issue of my FREE newsletter,
USEFUL INFORMATION. In this month’s issue the articles are:
• Santa’s Branding Checklist
• Advertise Your Online Business
• Joint Venture Benefits
• Great Meetings Are No Accident
• Networking Follow-up Tips
• The Power Of […]
How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on […]
Have Friends – Will Travel!
What do you do when you are offered an opportunity, but you are unable to fulfill it? It would be a bad move to take it on then take the risk of fouling it up and damaging your brand. Sometimes our skill sets are […]
When bad brand personalities happen to good organizations.
I recently completed a re-branding of a networking group within a private club in Detroit. The problem with the group was that they lost their direction and it was increasingly harder to get membership out to events. They simply didn’t know who they were. […]
How to take your online brand image to another level.
Your online brand. It’s a heady challenge. Many small companies do not take their web presence as serious as they should. Many view that presence in the simplest of terms. It is just a digital representation of their printed brochure. No matter what industry […]
