During the course of reading some of my favorite blogs I came across a link to a website called, Simple Truths. It is an inspirational products company. The movies are truly moving on many levels. If you are looking to send something that […]
Position yourself as the clear choice.
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
When bad brand personalities happen to good organizations.
I recently completed a re-branding of a networking group within a private club in Detroit. The problem with the group was that they lost their direction and it was increasingly harder to get membership out to events. They simply didn’t know who they were. […]
