Monthly Archives: September 2007

What Risk Zone does your brand occupy?

Bulky PackageIn our daily lives we encounter risk in many forms. These risks involve crossing against a light, driving to the grocery store or mowing the lawn.

Much of it is minor stuff compared to risks we encounter in the […]

Does this brand taste as good as it looks?

A client referred me to Sprinkles Cup Cakes this morning.
I have to admit I am very impressed with the sense of design to this product. I understand that it costs about $3.25 per cupcake. They come in individual boxes. The boxes are […]