brand reputation

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • Time for Change
    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]

  • NOoff
    There’s No Branding Off Switch There’s No Branding Off Switch

    There’s No Branding Off Switch

There’s No Branding Off Switch

If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]

Why A Budget Brand Comes At Too High A Price!


At a recent event I had numerous exchanges with owners of businesses not unlike many networking opportunities. Of the dozen and a half business cards that I took back to the office with me I would have to say only […]

10 Small Business Action Tips!


Most small business retailers I’ve had the courtesy to meet, typically use traditional marketing to get business through their front doors. This means running print ads in the local press and waiting for the resulting traffic. They don’t go out […]