Monthly Archives: June 2009

I Love Sales People.

I can’t tell you how many times I’ve been interrupted during my early evening hours by the voice of a telemarketer on the telephone trying to get me to purchase their wares. Being an entrepreneur and small business owner, I can appreciate how difficult […]

Increase Brand Recognition With An Icon

What do the MacDonald’s, Nike, Apple, KFC and Allstate brands have
in common?


Brand icons are sensory symbols that represent the corporate brand.
As they say, “A picture is worth a thousand words.” You are better able
to remember […]

Job Hunting With A Personal Brand

Are you using a basic resume to get the attention of the HR person at a company you like to work for? Draw positive attention to yourself through your personal brand. Taking a page out of branding 101, build your […]