the branding experts

How To Make Blog Reading Work For You

Even before I sat down to write this blog post, I was out in the blogosphere reading other people’s blogs. This is something I have done most every night for the past five or six years […]

Workshop for Canadian Small Businesses

I’m currently in development with two other individuals in developing a workshop for small businesses here in Canada. Our goal is to provide real-world advice and direction, so that business owners can take advantage of resources and strategies that can […]

Which One Are You?

Watching a show on television that was featuring businesses who struck gold through Oprah, I was struck by one in particular. The logo on their building was different from the one on their door which was different from the one on their packaging and […]

Conquer Your Fears!


Every one of us has fears we’d love to conquer. Is it a fear of the water? A fear of heights? How about public speaking – does that get you spooked? Fear keeps us from reaching our fullest potential. Let’s […]

Job Hunting With A Personal Brand

Are you using a basic resume to get the attention of the HR person at a company you like to work for? Draw positive attention to yourself through your personal brand. Taking a page out of branding 101, build your […]

Opt-in Email – The Perfect Crop!

Now that you have your lure in place, ie: an eBook, or video, white paper – something of value to your audience, you are ready to make it available for FREE. If you are using an email service such as iContact or Constant Contact, […]

5 Reasons Why Branding Won’t Work.

They’re never going to buy you’re the expert.

Here’s the thing, you really are an expert in your field, but here’s the rub – YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe in […]