Using video, create a channel on the popular video site, You Tube. Whether you manufacture something or have some great case histories to share, use a You Tube channel as your delivery vehicle. Join forces with a complimentary company and […]
You Too Can Partner in You Tube.
Marketing Using Direct Mail – Online and Off.
OFF-LINE:
Direct mail takes on any number of forms. I utilize a mini portfolio with inserts that fit into a shirt of jacket pocket and full color postcards. My clients use vehicles such as 9″ X 12″ portfolios (folders), four page full color sales flyers, […]
Use The Web Domain As A Marketing Tool
Do you want to take advantage of something in the marketplace that resonates with your target audience. A great example of this is the green movement. You may also have developed a unique process, that you’d like to promote. […]
Hey! I Think They’re Getting It.
More and more clients are beginning to realize the relevance of building their expert profile online and benefiting financially from their efforts. I am getting increasing requests to help entrepreneurs start blogs, make their web presence more valuable to visitors and develope tools to […]
The Competition is Gunning For You!
Don’t kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your […]
68 Ways To Stand Out From The Crowd.
Mike Michalowicz – the Toilet Paper Entrepreneur has a terrific post where he features the opinions of 68 individuals (myself included) on how to differentiate your business and stand out from the crowd. Bring a coffee, it’s a generous read.
Light A Flame Under Your Leader Brand!
As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. […]
Are The Two Faces Of Your Brand Teasing You?
During the course of a consulting call this week, we discussed whether the face of the brand should be the individual or the company? It depends on what your overall goals are. If you are looking to build your expert […]
Branding Relevance to Recuiters and Graduates
I had a terrific article sent to me from a Colleague entitled: “Recession Can Be A Gift Horse To Recruiters/Graduates” by Prof. Daniel Muzyka. The article outlines why companies should be showing more respect towards students because of their value to you further […]
Interruption/Permission Synergy
A reply I posted to a comment from Andee Sellman, from One Sherpa, in regard to my article, “5 Reasons Branding Won’t Work” on Small Business Branding blog:
Andee,
Interruption marketing (if I understand your definition correctly) generates awareness and in many cases […]
