brand positioning

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • Ed Roach Branding Experts
    Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

    Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]

  • Time for Change
    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]