You may have noticed the new promotion to our right. This the my eBook, The Reluctant Salesperson: An introvert’s guide to selling. It is the result of a discussion I’ve had through blogging with introverts from different parts of our planet who find it […]
When the cat’s away, the mice promote.
Summer is in full swing. It’s hard keeping clients focused when they’ve got golf to play and families to take to the cottage. Deadlines are pushed out and your sales are slow due to this desire for pleasure. Go figure!
What’s […]
What To Do – What To Do?
All around us the sky is falling or at least it appears that way. Even the best among us have days where it is tiring to keep the wheels spinning. Where is our next opportunity, when can we take a break and enjoy the […]
How to Compete with FREE!
Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!
A company I have an association with tried their hand at using those cheap logo factories on the […]
Do You Have A Magical Brand?
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking […]
20 Questions To THE Perfect Customer!
We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good […]
How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on […]
10 Key Questions to consider in Developing an Effective Brand Logo.
My background is that of a graphic designer. Being in the industry for over 25 years, I have developed several hundred logos. As a matter of fact it is something I never tire of doing. After all of that time […]
Compliance Branding
For a lot of companies who ship cross-border, handle dangerous commodities, or have a manufacturing facility to name a few must adhere to certain compliance regulations. These compliance issues assures your customer that they are not exposed when they do business with you. As […]
Pain Points Determine Your Need for Help.
I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from “Branding Strategy Insider”. Derrick is a fine associate of mine who has […]
