You probably didn’t know it but Strengthening Brand America turned one year old in March!
The Strengthening Brand America project was introduced 1 year ago in March 2009. The mission of the community of practice is to catalyze the transfer […]
Happy Birthday To Strengthening Brand America!
The Reality of Brand Building
One thing I always tell people interested in pursuing brand building (versus simply marketing or selling their product) is that it takes time and money.
If you don’t have time, you better have a lot of money; and, […]
Is Your House In Order?
PLACE BRANDING.
Are you looking for that magic bullet that will reinvigorate your community and attract investment? Direct your attention to place branding. Like corporate branding, place branding embraces positive experiences to lure and win site opportunities, for communities around […]
Yap, Yap, Yap!
Technology has made many of us lazy communicators. One of the things that makes a brand great is communication with your customers. You can’t have a relationship if you’re not talking. It’s not enough […]
Pain Points Determine Your Need for Help.
I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from “Branding Strategy Insider”. Derrick is a fine associate of mine who has […]
