Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
Position yourself as the clear choice.
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
When bad brand personalities happen to good organizations.
I recently completed a re-branding of a networking group within a private club in Detroit. The problem with the group was that they lost their direction and it was increasingly harder to get membership out to events. They simply didn’t know who they were. […]
IAMs what IAMs
Proctor and Gamble have just launched damage control ads in 59 major newspapers explaining the steps that they have taken to ensure their customers that the tainted pet food issue is seriously being addressed. Advertising Age covers this launch nicely.
I hope […]
Blogcasting – the high ground in B2B blogging
Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.
Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]
Stephen Colbert takes a shot at Windsor
On a recent Colbert Report show on the Comedy Channel, Colbert in his rant called, “The Word” was referring to some of the worst places on earth and the title, “Windsor, Ontario” came up on the screen. OUCH!
It would be […]
Bloggcasting – the social media high ground
Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.
Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]
Great salesmen, lousy brand image!
I have been investigating sales training recently and it absolutely floors me how these very successful people have such amateur brand images. I am left wondering – given the amount of success these folks have enjoyed – how much money are “they” leaving on […]
Help yourself to brand analysis!
I have been developing a do-it-yourself version of my branding process. It was a daunting task as my process was initially developed with the assistance of a group of branding professionals and it’s effectiveness is due in part to my style of facilitating and […]
A new brand for Detroit!
The Detroit area has just released the results of a branding effort whose challenge was to brand Detroit AND surrounding areas. Crain’s Detroit Business has a good article on their efforts.
I think that they have done a good […]
