Increasingly small businesses lament the dwindling of their markets and the narrowing of their opportunities. From my perspective, I’d say the situation is a case of them allowing the economy to affect them instead of them affecting the economy. […]
Create Your Own Market!
Business Books – 75% Filler?
It’s just my observation, but I feel that most books on business are essentially 75% filler. What I mean by this is that every author has a great premise and they get their point across in the first few chapters. But once that is […]
Webinar Your Way To Closing!
Staying in touch with customers is very important for business development. Adding value to the relationship keeps them interested in your services. One way you can provide value is the use of web-based-seminars or webinars. Lets say that you sell […]
Do You Purchase For Pleasure or Pain?
We are all consumers. Our motivation for purchasing has been studied from every possible perspective. Two avenues of purchase I find intriguing are pleasure and pain. An example of this would be upgrading my Mac because it is too slow. […]
Is The Internet Undermining Brand Profit?
I’ve been reading opinion online that suggests that the internet by it’s nature is undermining the brand and by extension reducing profits of companies. Before the internet allowed people to search for goods and services globally, there was less downward […]
