More and more clients are beginning to realize the relevance of building their expert profile online and benefiting financially from their efforts. I am getting increasing requests to help entrepreneurs start blogs, make their web presence more valuable to visitors and develope tools to […]
Let Them Wear Swag!
Are you looking for some un-monetary way to reward employees
and suppliers who might go above and beyond in their duties?
This idea was tabled during a committee meeting I was involved
with yesterday – logoed apparel, and various gifts such as spa visits
and iPods.
Your […]
How To Be Found Online!
Everyone wants to be on the first few pages of a Google search. You might consider search engine optimization (SEO), or a large online promotion.
What I’ve found to be very effective is blogging.
Blogging builds your expert profile and exposes your personal brand. […]
Conquer Your Fears!
Every one of us has fears we’d love to conquer. Is it a fear of the water? A fear of heights? How about public speaking – does that get you spooked? Fear keeps us from reaching our fullest potential. Let’s […]
The Competition is Gunning For You!
Don’t kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your […]
Light A Flame Under Your Leader Brand!
As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. […]
Opt-in Email – The Perfect Crop!
Now that you have your lure in place, ie: an eBook, or video, white paper – something of value to your audience, you are ready to make it available for FREE. If you are using an email service such as iContact or Constant Contact, […]
Are The Two Faces Of Your Brand Teasing You?
During the course of a consulting call this week, we discussed whether the face of the brand should be the individual or the company? It depends on what your overall goals are. If you are looking to build your expert […]
Branding Relevance to Recuiters and Graduates
I had a terrific article sent to me from a Colleague entitled: “Recession Can Be A Gift Horse To Recruiters/Graduates” by Prof. Daniel Muzyka. The article outlines why companies should be showing more respect towards students because of their value to you further […]
Interruption/Permission Synergy
A reply I posted to a comment from Andee Sellman, from One Sherpa, in regard to my article, “5 Reasons Branding Won’t Work” on Small Business Branding blog:
Andee,
Interruption marketing (if I understand your definition correctly) generates awareness and in many cases […]
