Today’s session is about determining your brand’s personality.
When To Know When It’s Time To Re-Brand.
Re-branding. It’s a term that you hear a lot these days. When you hear the term in relation to changing one’s logo, this is an incorrect use of the term. Changing the logo won’t re-brand anything. If you understand that […]
DAY THREE:Brand Booster 21
Today’s session article is about Brand Values.
DAY TWO:Brand Booster 21
Today’s session article is about assembling your branding team.
DAY ONE: Brand Booster 21!
Today is day one of Brand Booster 21 over at Small Business branding.com. Authored by Vera Raposo and I to help small to medium sized business to focus their brands and give them a leg up on their competiton. It’s free and and […]
What’s That You Say?
Recently a customer asked me what difference it would make if the CEO of a company were the author of a blog but didn’t allow comments? My immediate answer was that that I didn’t think that they should have a blog if they had […]
Financial Benefits of Branding.
I spoke to a group of CFO’s in Ann Arbor Michigan a few years ago on the benefits of branding. This group didn’t care about marketing benefits but only how branding can save money. Bottom line.
Number one – consistency. How the brand image […]
You Too Can Partner in You Tube.
Using video, create a channel on the popular video site, You Tube. Whether you manufacture something or have some great case histories to share, use a You Tube channel as your delivery vehicle. Join forces with a complimentary company and […]
Marketing Using Direct Mail – Online and Off.
OFF-LINE:
Direct mail takes on any number of forms. I utilize a mini portfolio with inserts that fit into a shirt of jacket pocket and full color postcards. My clients use vehicles such as 9″ X 12″ portfolios (folders), four page full color sales flyers, […]
Use The Web Domain As A Marketing Tool
Do you want to take advantage of something in the marketplace that resonates with your target audience. A great example of this is the green movement. You may also have developed a unique process, that you’d like to promote. […]
