How To Bring Down Your Personal Brand


Your personal brand should be the poster child for positivity. Everything about you should say that you are likable and a pleasure to be associated with. Inspiring those around you should be your goal. Every entrepreneur wants to associate themselves […]

Tear-Off Tags Podcast

A grass-roots advertising channel with a cleaned up image.

Shout Out To Oceans & Fisheries


From my stats I see that I have someone from Oceans and Fisheries visiting here at my blog. Being originally from Halifax, Nova Scotia, I’m curious about them. If you happen to read this, how about leaving a comment and […]

Over Delivering Is Good Brand Medicine


If you’d love to make a great impression on a new customer, all you have to do is over deliver on the promise. If you’ve already quoted them a fee, surprise them with rolling some of the lesser costs into […]

Job hunting? Look At Yourself First.


This afternoon I’ll be speaking to a young group of newly arrived immigrants to Canada. My message will be that when they are searching for employment or looking to start a new enterprise, they should start with addressing their personal […]

Survey Your Team Podcast

This week’s podcast discusses speaking to brand stakeholders.

Fix It. Brand It. What Comes First?


The title of this article is rather a trick question. The fact is you have a brand already. Everything does. If your brand is essentially your reputation, then your brand is created through the relationship it has with it’s audience. […]

Radio As A Branding Channel


Guest Author: Tim Fenn

Radio has been proven time and time again as one of the best mediums for branding due to the intrusive nature of sound as opposed to the passive nature of visual mediums.
 
You have to look to […]

Brand Trust…

Do you have a trusted brand? Listen in on this week’s tip for more on this…

Photography Can Be Hurting Your Brand


Guest Post by Mariano Pastor

Vision is the most advanced of our senses. We understand the world through our eyes and images play an exceptional role in human perception-we evolved to make fast decisions based in what we see. To determine […]