There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time […]
When Should A Company Re-Brand?!
Fix It. Brand It. What Comes First?
The title of this article is rather a trick question. The fact is you have a brand already. Everything does. If your brand is essentially your reputation, then your brand is created through the relationship it has with it’s audience. […]
When To Know When It’s Time To Re-Brand.
Re-branding. It’s a term that you hear a lot these days. When you hear the term in relation to changing one’s logo, this is an incorrect use of the term. Changing the logo won’t re-brand anything. If you understand that […]
5 Reasons Why Branding Won’t Work.
They’re never going to buy you’re the expert.
Here’s the thing, you really are an expert in your field, but here’s the rub – YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe in […]
Are you up to re-branding?
You’re starting to hear it more and more in the business community, “We need to re-brand ourselves!” If this sounds like your current battle cry, ask yourself this question:
Am I really prepared to do what it takes to actually re-brand ourselves?
And with this […]
