Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
It’s Not A Book, It’s A Brochure!
If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]
10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]
101 Branding Tips Book Signing Tomorrow!
Share this with any friends who are in business.
I have a 101 Branding Tips book signing TOMORROW – FRIDAY (Oct 26) University of Windsor Small Business Centre opening. The Centre is giving away a free book every half […]
Fiverr Comes Through in Branding promotion
I’m in the throws of developing a promotion strategy for my new book, “101 Branding Tips – practical advice for your brand that you can use right now.” I was browsing through fiver.com and came across this dynamic duo […]
Branding in 5 minutes or less.
Tonight I have to speak on branding to a Linkedin group. I have only 5 minutes so I’ve titled it – Branding in 5 minutes or less. The following are my speaking points:
• Your brand is not your logo and tag line.
• […]
Do You Want To Improve Your Way Of Doing Business?
If you happen to be in the Windsor Ontario area on March 22nd, there is an all-day business event called “Build and Grow Your Business.” Presented by GLISC an industrial sales networking group, this event features 7 […]
Eco Packaging Great For Your Brand
If you’re a business who packages goods, then having a great sustainability story is golden to your brand. If you use styrofoam or other petroleum based packaging, this moth’s issue of Packaging magazine has a terrific article and video […]
Mistakes. Little Business Lessons.
Guest writer: Karen Behune Plunkett
So- how do you make right decisions? Frankly, in one word – EXPERIENCE, and through experience we will make mistakes. They play a pivotal role in growing and learning about our business, brand and our […]
How To Put Color To Work!
In your never ending quest to make your business more successful, you no doubt have considered what images to use, how your logo positions you, what words are just right and most importantly what tone does your brand take. All […]
