I can’t tell you how many times I’ve seen competent people stand up in front of an audience, speak intelligently, pick up their clicker and proceed to walk through a miserably amatuer digital presentation. I witnessed this exact situation in […]
How To Present Your Brand Professionally.
Yap, Yap, Yap!
Technology has made many of us lazy communicators. One of the things that makes a brand great is communication with your customers. You can’t have a relationship if you’re not talking. It’s not enough […]
What makes a great brand logo?
Before we even discuss any of the creative aspects of a logo let’s see how your logo works with your existing brand. Assuming you know what your brand values and personalty is, you are going to want your brand logo to reflect these […]
When sales people don’t sell…
What happens when sales people don’t do what they have the skills to do? When economies are good and businesses are humming along, many sales people joke that products sell themselves. But once the economy catches up and sales numbers […]
What is your Impression of Graphic Designers?
Graphic Designers. They are the talented people who bring your marketing materials to life. They are the people responsible for selling your products or services from a visual perspective. They are communications experts.
Those are my words. How do you feel towards graphic designers? What […]
How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on […]
10 Key Questions to consider in Developing an Effective Brand Logo.
My background is that of a graphic designer. Being in the industry for over 25 years, I have developed several hundred logos. As a matter of fact it is something I never tire of doing. After all of that time […]
Compliance Branding
For a lot of companies who ship cross-border, handle dangerous commodities, or have a manufacturing facility to name a few must adhere to certain compliance regulations. These compliance issues assures your customer that they are not exposed when they do business with you. As […]
How email can cost you business!
At the risk of sounding like a Ludite, I believe that technology can be a hinderance to effective business practices. I believe being in your customer’s face is more important than responsive email. The web while a massive benefit to […]
Pain Points Determine Your Need for Help.
I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from “Branding Strategy Insider”. Derrick is a fine associate of mine who has […]
