You see them lining the roads of shopping plazas and commercial zones – portable signs. Some are lit from the inside while others are not. All use bold easy to read flourescent letters. You can’t miss them as you whiz […]
What do portable signs say about your brand?
Them’s fighting words.
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
Them’s fighting words.
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
Here is a great item for a client to enjoy
During the course of reading some of my favorite blogs I came across a link to a website called, Simple Truths. It is an inspirational products company. The movies are truly moving on many levels. If you are looking to send something that […]
Position yourself as the clear choice.
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
When bad brand personalities happen to good organizations.
I recently completed a re-branding of a networking group within a private club in Detroit. The problem with the group was that they lost their direction and it was increasingly harder to get membership out to events. They simply didn’t know who they were. […]
ASK YOUR OWN QUESTION OF EVERYONE HERE.
I’m leaving this post open for anyone who wishes to as a question of myself or any of the readers. I wish blogs that I read had a question area – because often times I have a question that I know their audience has […]
Are you ‘open’ for business?
I had an interesting conversation with Jaimy Weiler, Executive Consultant. Her company’s name is One Heart Waking. We were discussing my interpretation of the book/DVD The Secret. Essentially the Secret is the law of attraction. Which I took to mean, positive […]
Calling all introverts! I need your advice!
If you’re in business, chances are you’ve had to sell something to someone. Maybe it’s a product or service. When a lot of people start their businesses and they look forward to building their empire, one thing many of them don’t enjoy is selling.
They […]
IAMs what IAMs
Proctor and Gamble have just launched damage control ads in 59 major newspapers explaining the steps that they have taken to ensure their customers that the tainted pet food issue is seriously being addressed. Advertising Age covers this launch nicely.
I hope […]
