Monthly Archives: April 2009

Interruption/Permission Synergy

A reply I posted to a comment from Andee Sellman, from One Sherpa, in regard to my article, “5 Reasons Branding Won’t Work” on Small Business Branding blog:


Interruption marketing (if I understand your definition correctly) generates awareness and in many cases […]

Create Your Own Market!

Increasingly small businesses lament the dwindling of their markets and the narrowing of their opportunities. From my perspective, I’d say the situation is a case of them allowing the economy to affect them instead of them affecting the economy. […]

Business Books – 75% Filler?

It’s just my observation, but I feel that most books on business are essentially 75% filler. What I mean by this is that every author has a great premise and they get their point across in the first few chapters. But once that is […]

5 Reasons Why Branding Won’t Work.

They’re never going to buy you’re the expert.

Here’s the thing, you really are an expert in your field, but here’s the rub – YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe in […]

How To Open Doors To Your Brand.

What are you doing to improve your brand? Are you aware of what people are saying about you? It’s not enough to be just using traditional marketing to get your message out.

It’s time to take your brand to the […]

Webinar Your Way To Closing!

Staying in touch with customers is very important for business development. Adding value to the relationship keeps them interested in your services. One way you can provide value is the use of web-based-seminars or webinars. Lets say that you sell […]

Read Any Great Books Lately?

If you’re like me, I always have two or three books on the go. I’m always looking to improve myself. One business classic I’m reading is Dale Carnegie’s How to Win Friends and Influence People. Originally written in 1937, Carnegie’s […]

Double or Nothing!

Your business card is a simple and effective tool in sales. That little 3.5″ X 2″ message can make or break your first impression. How much importance you put on it will make you money or leave it behind. Your […]