Is it just me, or do a lot of small business people have an email address that does nothing for their personal or corporate brand because it doesn’t identify them. For instance, edroach@gmail.com does nothing for my brand other than […]
Small Potatoes a Big Deal!
Their Mad, They’ve said So & They love You!
Customer complaints! We’ve all been there – we’re in a restaurant or store and we have a complaint about something. What do you do about it? A good many people just suck it up and leave. Others say something. Which […]
How To Keep A Secret & Increase Sales!
A key strategy in branding is differentiation.
All businesses think they are different from the other fellow, but the fact is; most businesses follow – they do not lead. If you’re comfortable in this slot, then chances are your business […]
Guest Posting Reel’s ’em In.
I’ve probably said it a thousand times that blogging is a great way to build your “Personal Brand”. Expressing your opinion to a vast audience and providing information that they can use right now is priceless. For me, it’s a […]
Which One Are You?
Watching a show on television that was featuring businesses who struck gold through Oprah, I was struck by one in particular. The logo on their building was different from the one on their door which was different from the one on their packaging and […]
Strengthening Brand America
A terrific interview with America’s leading place brand expert, Ed Burghard. Ed discusses place branding and its unique attributes.
If place branding is of interest to you, then you will definitely appreciate Ed’s views on the subject. His opinion on branding mirrors my own. […]
How To Find An Audience For Your Brand.
Finding an audience for your brand to speak to takes a considerable amount of fortitude. First you have to determine who that target is and secondly discover where they hide out. Once you find their hot spots, you have to keep in mind the […]
Back From MOOB
MOOB stands for Mind Our Own Business. It is a mastermind group that I’ve been part of for going on seven years now. We are made up of business owners: Marcia Hoeck/Grosse Isle Michigan, Marcia McMIllen/Covington Kentucky, John Norman/Chicago Illinois,
