Networking is an important part of my marketing activities. Recently I was asked to participate in an experts’ panel in the Softech Alliance Network’s Dragon’s Den Event. The format was that the assembled audience of roughly 250 IT business professionals […]
Panel Networking
Guanxi. Branding’s Chinese Brother.
Guanxi is a Chinese word that essentially describes a deep relationship between two people usually outside of the family unit. In the business world it has great importance and if you are contemplating doing business in China, you’d be […]
How To Make Your CEO Brand A Leader.
What exactly is a CEO anyway? According to best selling author Warren Bennis in his book, “On Becoming A Leader,” he sums it up this way:
“All leaders have four essential competencies. First, they are able to engage others by […]
Brand Positioning Podcast
I hope that you enjoy this episode of audio podcasts which features a discussion on the importance of brand positioning.
Group Love On Linkedin
A great place to get questions answered or meet plenty of potential leads and resources is Linkedin..The one frustrating thing though is that the site is deep and complicated. Many of my colleagues continually complain that they don’t know […]
Brand Perception versus Brand Reality
Is your brand in tune with the reality that is the minds of your customers? If you’re finding that customers have the wrong impression of your company then this is something that you are going to want to address. The […]
How to Brand Yourself.
I’m asked this question from time to time. Of course my first reaction is that you already have a brand. You’re not aware because you you are not paying close attention to yourself. You’re like most small businesses and […]
Brand Positioning
This video is the visual presentation I use when I speak to groups on positioning a brand. The goal of positioning is to have your brand focus on what separates you from the competition. Based on differentiation, what can you embrace that makes your […]
The Real Meaning of "Re-Brand."
The brand you have today, is the brand you had yesterday and it will be the brand you have tomorrow unless you change the promise you made to your customers. What the re-branders should be saying is they are updating […]
Laura Ries Comments On Brand and Blogging.
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral.
Ed Roach: Laura, what impact on their customers do you think a company’s […]
