pain points

Branding in 5 minutes or less.

Tonight I have to speak on branding to a Linkedin group. I have only 5 minutes so I’ve titled it – Branding in 5 minutes or less. The following are my speaking points:

• Your brand is not your logo and tag line.
• […]

Pain Points Determine Your Need for Help.

I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from “Branding Strategy Insider”. Derrick is a fine associate of mine who has […]