brand problems

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    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

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    5 Easy Steps To A Better Brand! 5 Easy Steps To A Better Brand!

    5 Easy Steps To A Better Brand!

5 Easy Steps To A Better Brand!

One:

Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]

Branding in 5 minutes or less.

Tonight I have to speak on branding to a Linkedin group. I have only 5 minutes so I’ve titled it – Branding in 5 minutes or less. The following are my speaking points:

• Your brand is not your logo and tag line.
• […]

You Know Your Brand’s Gonna Suffer When:

If you happen to be looking for flash points for your brand, then you’ve come to the right place. What you are faced with is 51 ways that will negatively impact your corporate brand. Steer clear of these bad situations…

You know your brand’s gonna […]