I was discussing the subject of cause marketing with a peer recently. Cause marketing is a nice fit for today’s socially conscious world. For the agency that facilitates it, it makes it easier to generate leads. It’s a 2-part exercise. On one hand, […]
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Cause Marketing – a socially responsible revenue stream
Cause Marketing – a socially responsible revenue stream
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How Trump, trumps his competitors
How Trump, trumps his competitors
Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]
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Do You Know The Perception of Your Brand?
Do You Know The Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry […]
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Pick Up the Phone
Pick Up the Phone
By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now […]
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Objects May Be Closer Than They Appear!
Objects May Be Closer Than They Appear!
I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out. Similar to […]
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5 Easy Steps To A Better Brand!
5 Easy Steps To A Better Brand!
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
Branding in 5 minutes or less.
Tonight I have to speak on branding to a Linkedin group. I have only 5 minutes so I’ve titled it – Branding in 5 minutes or less. The following are my speaking points:
• Your brand is not your logo and tag line.
• […]
You Know Your Brand’s Gonna Suffer When:
If you happen to be looking for flash points for your brand, then you’ve come to the right place. What you are faced with is 51 ways that will negatively impact your corporate brand. Steer clear of these bad situations…
You know your brand’s gonna […]
