Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
The Reality of Brand Building
One thing I always tell people interested in pursuing brand building (versus simply marketing or selling their product) is that it takes time and money.
If you don’t have time, you better have a lot of money; and, […]
