I was discussing the subject of cause marketing with a peer recently. Cause marketing is a nice fit for today’s socially conscious world. For the agency that facilitates it, it makes it easier to generate leads. It’s a 2-part exercise. On one hand, […]
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Cause Marketing – a socially responsible revenue stream
Cause Marketing – a socially responsible revenue stream
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Acculturation in Branding
Acculturation in Branding
I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]
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How Trump, trumps his competitors
How Trump, trumps his competitors
Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]
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Do You Know The Perception of Your Brand?
Do You Know The Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry […]
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Pick Up the Phone
Pick Up the Phone
By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now […]
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Your Brand Is More Than The Obvious
Your Brand Is More Than The Obvious
A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
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Why I Find Branding An Inspiring Activity
Why I Find Branding An Inspiring Activity
When you do what I do for a living you regularly see activities that businesses are involved with to bring good fortune their way. All are valiant efforts to resonate with their audience.
One customer of mine (John Mill) is in the […]
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Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]
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How Small Brand Awareness Works
How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an expert’s panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience. […]
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Place Brand Logo Puffery
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretence that their logo is their brand. It is their belief that a new logo and tagline will […]
