By: John McGee, CEO of OptifiNow
While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the B2B space. Pharmaceutical companies send reps to doctors’ offices, software providers schedule demos of their latest offerings, and the list goes on. No matter if your business has traveling sales teams or not there are aspects of that type of sales relationship that should still exist in every business transaction today. Building a relationship with a customer, knowing how to apply your product or service to their lives, these are still essential basics that need to be part of the sales process. The secret to success is to understand how to incorporate “old school” sales tactics into modern sales strategies without dating your approach. Follow this blog to read about 5 of those “old school” tactics from John McGee.
