By: John McGee, CEO
If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and find out about previous job positions, educational background, etc. Use this information as a conversation starter. We are all more likely to want to do business with someone we can make a personal connection with versus someone who is standoffish and brusque. Remember even if you seem to have nothing in common getting a conversation started and being a quality listener who asks intriguing questions can be just as impactful as bonding over a shared experience.
