Summer is in full swing. It’s hard keeping clients focused when they’ve got golf to play and families to take to the cottage. Deadlines are pushed out and your sales are slow due to this desire for pleasure. Go figure!
What’s […]
When the cat’s away, the mice promote.
What To Do – What To Do?
All around us the sky is falling or at least it appears that way. Even the best among us have days where it is tiring to keep the wheels spinning. Where is our next opportunity, when can we take a break and enjoy the […]
You’re Better Than That!
Branding is all about market niches. To say your uniqueness is your great customer service or that your employees make the difference is simply not compelling enough. Take a good hard look at ALL aspects of the delivery of your product or service. Most […]
5 Tips To Branding A Powerful Presence.
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the […]
How to Compete with FREE!
Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!
A company I have an association with tried their hand at using those cheap logo factories on the […]
Small Business Branding Interview
In case you are unaware, I also write weekly for Small Business Branding, and they honoured me with the first in a series of interviews with their business writers. You can find it here. We will also being doing podcasts in the […]
Forget The Logo, It’s The Brand That’s Costing You Money!
To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
Do You Have A Magical Brand?
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking […]
‘Shroomming is NOT a Spectator Sport!
I attended an interesting annual general meeting of the Canadian Mushroom Association in Toronto. The speaker’s presentation was promotion oriented. I was very impressed with the marketing efforts of the CMGA. They had assembled an excellent media program involving […]
20 Questions To THE Perfect Customer!
We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good […]
