Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.
Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]
On a recent Colbert Report show on the Comedy Channel, Colbert in his rant called, “The Word” was referring to some of the worst places on earth and the title, “Windsor, Ontario” came up on the screen. OUCH!
It would be […]
Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.
Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]
If you are an industrial business, you have had your share of participating in trade shows. You probably agonized over your booth and offerings. Over the years we have advised clients on how to improve their presence at a trade show by using differentiation […]
I have been investigating sales training recently and it absolutely floors me how these very successful people have such amateur brand images. I am left wondering – given the amount of success these folks have enjoyed – how much money are “they” leaving on […]
I have been developing a do-it-yourself version of my branding process. It was a daunting task as my process was initially developed with the assistance of a group of branding professionals and it’s effectiveness is due in part to my style of facilitating and […]
You have decided that you are willing to investigate sales training – which method did you find more effective? Some friends are saying that one-on-one sales coaching is very beneficial. Then another prefers a sales process to keep them on track. I am assuming […]
You’re starting to hear it more and more in the business community, “We need to re-brand ourselves!” If this sounds like your current battle cry, ask yourself this question:
Am I really prepared to do what it takes to actually re-brand ourselves?
And with this […]
The Detroit area has just released the results of a branding effort whose challenge was to brand Detroit AND surrounding areas. Crain’s Detroit Business has a good article on their efforts.
I think that they have done a good […]
This past week, I had lunch on two separate occasions with friends who are embarking on business ventures involving direct selling, (multi-level marketing, pyramid etc). One was trying to sell me, one was just updating me on his progress. What struck me was there […]
