Monthly Archives: January 2007

BLAST! A Free Card Directory

Check out this site if you are interested in some FREE advertising: Essentially you upload a business card size ad that links to what ever you like and it really is free. Promote them like I’m doing here and they will upgrade […]

The Elusive USP.

The USP. It is probably the lead in the branding show. It takes a great deal of careful consideration. Every time I take on a focused brand project, it crosses my mind – “I wonder what USP we will develop?” […]

By |January 22nd, 2007|Uncategorized|0 Comments

Logo as brand. Agree or disagree?

I was over at a nice blog on branding at davidairey and I was driven to respond to their suggestion that the logo is the brand. It is an interesting exchange I think. In my opinion a logo is only part of the […]

Are your brand values real?

Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]

Have you got any effective networking techniques?

I’m working with a group of professionals who wish to re-define how they network. Does anyone out there have any interesting techniques they use to build and do business in a network environment? If so can you post them here for all to benefit […]

By |January 13th, 2007|networking|6 Comments

Networking with Respect.

This past week I had a telephone call from a contact from a networking group I belong to in downtown Detroit. I had only met him once and then he moved to another chapter several months ago. It was more or less an introductory […]

By |January 13th, 2007|Uncategorized|0 Comments

5 seconds can hurt your brand!

In a recent web use survey regarding shopping sites, Juniper Research found that 75% of 1,058 people said that they would abandon a website if it took more than 4 seconds to load. So I guess if you are an e-commerce site give […]

Consistency. Say it 3 times.

Consistency in your brand is something a lot of small companies pay very little attention to. From time-to-time I speak to start-ups about taking their brands seriously from the outset. There is nothing more aggravating than to see a new company whose exterior signage […]

Target brands new years in Times Square

Did anyone else notice that Target put their brand logo on confetti that was dropped in Times Square?

I noticed it, the other day in a photo showing the guys who tested the confetti for air worthiness. Very cool.


Creativity takes guts.

A lot of businesses today are lead by individuals whose parents sheltered them and provided everything for them. Let them live at home far too long etc. They never had to work hard for much, they follow the leader.

To do something different in your […]