brand values

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • Time for Change
    How To Make Brand Difference Sell For You. How To Make Brand Difference Sell For You.

    How To Make Brand Difference Sell For You.

How To Make Brand Difference Sell For You.

I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]

  • hate
    You’re Stuck in a Rut -That’s How I See It Anyway. You’re Stuck in a Rut -That’s How I See It Anyway.

    You’re Stuck in a Rut -That’s How I See It Anyway.

You’re Stuck in a Rut -That’s How I See It Anyway.

When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]

Guanxi. Branding’s Chinese Brother.

Guanxi is a Chinese word that essentially describes a deep relationship between two people usually outside of the family unit. In the business world it has great importance and if you are contemplating doing business in China, you’d be […]

DAY THREE:Brand Booster 21

Today’s session article is about Brand Values.

Are your brand values real?

Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]