If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest […]
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How Trump, trumps his competitors
How Trump, trumps his competitors
Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]
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How To Make Brand Difference Sell For You.
How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
Guanxi. Branding’s Chinese Brother.
Guanxi is a Chinese word that essentially describes a deep relationship between two people usually outside of the family unit. In the business world it has great importance and if you are contemplating doing business in China, you’d be […]
DAY THREE:Brand Booster 21
Today’s session article is about Brand Values.
Raising the profile of product: YOU!
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
Are your brand values real?
Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]
