Unless you been away from the planet, you may be unaware of the situation with the financial markets. As bad as it is, we still must make a living, and dwelling on the negative isn’t going to get you anywhere. […]
Packaging Your Brand
Once you’re happy with your brand positioning, it’s time to take careful consideration as to how you package your brand. You want to develop a brand image that compliments your brand values and personalty. Since differentiation is the key, your […]
Get The Media To Quote You.
Here’s a great brand builder. Peter Shankman has a fantastic email service that sends out opportunities that connects you with a journalist looking for professional sources for articles or books they are writing. It’s called Help a Reporter. You […]
FREE Weekly Branding tip Podcasts
I have just launched my FREE WEEKLY BRANDING TIP podcasts on my website. I will also be showcasing new ones here on my blog as they come out. If you would like to subscribe to my FREE WEEKLY MAILING OF BRANDING TIPS […]
Raising the profile of product: YOU!
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
I Made America’s Best Magazine
The cover story for the July/August issue of America’s Best magazine is on “Branding Your Business”. I was interviewed for this article. In it you will find lots of great common sense solutions for branding your business. Other branding […]
eMarketing – an effective solution.
I’ve just released the 50th issue of Useful Information, my FREE monthly eNewsletter. That means that I’ve been sending this out to a select group of businesses for over four years now. Some would suggest that it is very difficult […]
