If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
Raising the profile of product: YOU!
What Risk Zone does your brand occupy?
In our daily lives we encounter risk in many forms. These risks involve crossing against a light, driving to the grocery store or mowing the lawn.
Much of it is minor stuff compared to risks we encounter in the […]
How to improve your trade show presence!
If you are an industrial business, you have had your share of participating in trade shows. You probably agonized over your booth and offerings. Over the years we have advised clients on how to improve their presence at a trade show by using differentiation […]
Are your brand values real?
Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]
