brand

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    Acculturation in Branding Acculturation in Branding

    Acculturation in Branding

Acculturation in Branding

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]

  • trustbig
    How Trump, trumps his competitors How Trump, trumps his competitors

    How Trump, trumps his competitors

How Trump, trumps his competitors

Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]

  • NOoff
    Your Brand Is More Than The Obvious Your Brand Is More Than The Obvious

    Your Brand Is More Than The Obvious

Your Brand Is More Than The Obvious

A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]

  • Ed Roach Branding Experts
    Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

    Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]