I just wrote an important little article on the importance of COIN (Circle Of Influence Networking) over at Small Business Branding. Essentially I discuss why it is valuable to your brand to keep an eye out for opportunities […]
Snatch Your COIN!
How to Compete with FREE!
Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!
A company I have an association with tried their hand at using those cheap logo factories on the […]
Yap, Yap, Yap!
Technology has made many of us lazy communicators. One of the things that makes a brand great is communication with your customers. You can’t have a relationship if you’re not talking. It’s not enough […]
Position yourself as the clear choice.
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
Are your brand values real?
Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]
