By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now phones often just sit on the desk ignored. By making a call you are not only benefitting the lead because it may be the impetus needed to buy and improve business (which also benefits you), you can also find out if the lead is still worth pursuing rather than following up in limbo.
