Today is day one of Brand Booster 21 over at Small Business branding.com. Authored by Vera Raposo and I to help small to medium sized business to focus their brands and give them a leg up on their competiton. It’s free and and […]
DAY ONE: Brand Booster 21!
What’s That You Say?
Recently a customer asked me what difference it would make if the CEO of a company were the author of a blog but didn’t allow comments? My immediate answer was that that I didn’t think that they should have a blog if they had […]
Boost Your Brand in 21 Days!
Starting on November 2nd, over at Small Business Branding.com, myself and Vera Raposo (owner of SBB) will be hosting a FREE branding course we call BRAND BOOSTER 21! Every single day for 21 days, we will present a new […]
Smile and Move
Here is a great PR idea for you and very inspirational as well.
Marketing Tips Tele-Seminar mp3, Online Branding
Yesterday I was featured on Marcia Hoeck’s “Marketing Tips Tele-Seminar” in a one hour interview on – Online Branding. This is a topic I am asked to discuss quite often these days. Marcia’s free series might interest many of you as it […]
Interview with Christian Home Business Connection
Blog owner Laurie Neumann from “Christian Home Business Connection” contacted me a short time ago to interview me as a small business owner. Laurie was interested in my work habits and take on running my business. It gives a good over-view as to […]
Financial Benefits of Branding.
I spoke to a group of CFO’s in Ann Arbor Michigan a few years ago on the benefits of branding. This group didn’t care about marketing benefits but only how branding can save money. Bottom line.
Number one – consistency. How the brand image […]
You Too Can Partner in You Tube.
Using video, create a channel on the popular video site, You Tube. Whether you manufacture something or have some great case histories to share, use a You Tube channel as your delivery vehicle. Join forces with a complimentary company and […]
Marketing Using Direct Mail – Online and Off.
OFF-LINE:
Direct mail takes on any number of forms. I utilize a mini portfolio with inserts that fit into a shirt of jacket pocket and full color postcards. My clients use vehicles such as 9″ X 12″ portfolios (folders), four page full color sales flyers, […]
Use The Web Domain As A Marketing Tool
Do you want to take advantage of something in the marketplace that resonates with your target audience. A great example of this is the green movement. You may also have developed a unique process, that you’d like to promote. […]
