I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]
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How Brand Leaders Can Be Brand Losers
How Brand Leaders Can Be Brand Losers
Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
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Pick Up the Phone
Pick Up the Phone
By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now […]
DAY THIRTEEN: Brand Booster 21
Brand Booster session today is “Brand Image.” Check it out!
DAY ONE: Brand Booster 21!
Today is day one of Brand Booster 21 over at Small Business branding.com. Authored by Vera Raposo and I to help small to medium sized business to focus their brands and give them a leg up on their competiton. It’s free and and […]
