Mike Michalowicz – the Toilet Paper Entrepreneur has a terrific post where he features the opinions of 68 individuals (myself included) on how to differentiate your business and stand out from the crowd. Bring a coffee, it’s a generous read.
Things That Should Be On Your Radar!
There are plenty of tools on the web that you should be investigating to better your business opportunities. I speak to groups of business professionals and what I thought was common knowledge is completely new information to
many. […]
I Love Sales People.
I can’t tell you how many times I’ve been interrupted during my early evening hours by the voice of a telemarketer on the telephone trying to get me to purchase their wares. Being an entrepreneur and small business owner, I can appreciate how difficult […]
Increase Brand Recognition With An Icon
What do the MacDonald’s, Nike, Apple, KFC and Allstate brands have
in common?
VISUAL BRAND ICONS.
Brand icons are sensory symbols that represent the corporate brand.
As they say, “A picture is worth a thousand words.” You are better able
to remember […]
Job Hunting With A Personal Brand
Are you using a basic resume to get the attention of the HR person at a company you like to work for? Draw positive attention to yourself through your personal brand. Taking a page out of branding 101, build your […]
Light A Flame Under Your Leader Brand!
As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. […]
Opt-in Email – The Perfect Crop!
Now that you have your lure in place, ie: an eBook, or video, white paper – something of value to your audience, you are ready to make it available for FREE. If you are using an email service such as iContact or Constant Contact, […]
Share Your Expertise And Build Leads.
The hardest realization for any small business person is to come to grips with the fact that they are experts in a given area. It’s not that they don’ t think that they are knowledgeable in the category; it is […]
Are The Two Faces Of Your Brand Teasing You?
During the course of a consulting call this week, we discussed whether the face of the brand should be the individual or the company? It depends on what your overall goals are. If you are looking to build your expert […]
Branding Relevance to Recuiters and Graduates
I had a terrific article sent to me from a Colleague entitled: “Recession Can Be A Gift Horse To Recruiters/Graduates” by Prof. Daniel Muzyka. The article outlines why companies should be showing more respect towards students because of their value to you further […]
