Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
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Your Brand Is More Than The Obvious
Your Brand Is More Than The Obvious
A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
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How Small Brand Awareness Works
How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an expert’s panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience. […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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How To Avoid A Weak Brand in a Post-Patent World!
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good.
Have you given any thought to […]
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Start Your Conversation with Confidence.
Start Your Conversation with Confidence.
I just returned from a successful workshop in San Diego where I facilitated (with a friend Marcia Hoeck). We were teaching graphic designers how to drive profits by building brands for clients before any design work is done. Our audience was graphic […]
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Who Do You Think You Are?
Who Do You Think You Are?
As we head into the new year, do you have a clear understanding of your own personal brand? Are you aware of what the perception on the street is of you? Does your personal brand reflect consistently with your business brand? All good questions […]
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There’s No Branding Off Switch
There’s No Branding Off Switch
If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]
Share Your Expertise And Build Leads.
The hardest realization for any small business person is to come to grips with the fact that they are experts in a given area. It’s not that they don’ t think that they are knowledgeable in the category; it is […]
